Gerber Perks Up Its Reward Program
After months of polling thousands of plumbers, builders and other industry professionals throughout the country, Gerber has expanded the Gerber Rewards Program to make it more robust and easier to access and use for plumbing professionals.
The program was first introduced several years ago as a way to thank the plumbing trade for purchasing Gerber products and reward them for their loyalty. The expanded program has incorporated updated features and benefits into the platform and offers new elements including: An updated online site with easy navigation; more prize options; a Visa gift card option for those preferring a cash equivalent; and a mobile option for easy receipt upload from the field.
“Plumbing partners are at the core of our brand,” says Katherine Riley, director of marketing for Gerber and its sister company Danze, Inc. “In speaking with plumbers across the country, we’ve learned more about what incentives motivate them and have value. Recognizing and rewarding loyalty is important to us and our plumber partners.”
The Gerber Rewards program for plumbing professionals is free to join.